Oceanside · November 3, 2026

Rebuild the Pier Bridge.
Restore our sand.

Measure S is a half-cent local sales tax that stays in Oceanside, funding the rebuild of the century-old Pier Bridge, sand on our beaches, and repairs to the streets, fire, and police facilities our city depends on.

What Measure S does

On June 24, 2026, the Oceanside City Council voted to place Measure S on the November 3, 2026 ballot. If voters approve it, the local sales tax rate goes from 8.25% to 8.75%, or 5 cents on a $10 purchase, and every dollar stays under local control.

The Pier Bridge

The concrete bridge that connects the Oceanside Pier to land turns 100 next year and needs rehabilitation to the point of replacement. The city puts the funding gap at $50 million, and it is Oceanside’s single largest coastal infrastructure need.

Sand on our beaches

Funding for sand replenishment and the RE:BEACH Oceanside coastal resilience project, so our beaches, and the local economy built on them, hold their ground.

Fire and emergency response

Fire Station 8 has operated out of leased commercial space for more than a decade. Measure S funds a permanent station and stronger 911 response.

Streets and public safety

Road and intersection repairs, sidewalks, parks and public facilities, and a Police Public Safety Center to replace aging headquarters.

The numbers

City of Oceanside figures, as reported in the June 2026 council staff report and local coverage.

½¢Local sales tax, 8.25% to 8.75%

$20MEstimated revenue per year

10 yrsSunsets after ten years

$200MTotal for local infrastructure

No tax on basic needs: groceries, prescription medications, and feminine hygiene products are not taxed. Measure S is separate from Measure X, the half-cent tax Oceanside voters renewed in 2024, and it does not replace or change it.

About the campaign

Yes on Measure S is the campaign committee supporting Measure S, filed as Yes on Sand, Yes on S, sponsored by Oceanside Firefighters Association. We are Oceanside firefighters, community leaders, residents, and business owners across this city who agree on one thing. Oceanside cannot keep deferring the repairs that hold this city together.

Our coastline is the center of Oceanside’s economy and identity. The Pier Bridge is a century old. The sand keeps leaving. Fire Station 8 is still in a leased building. Measure S is a locally controlled, ten-year funding source with citizen oversight and independent audits to change that.

Endorsed by the San Diego County Taxpayers Association.
Sponsored by the Oceanside Firefighters Association.
Citizens’ Oversight Committee and annual independent audits required.

Pilings and concrete bridge structure beneath a Southern California pier

Contributions are not tax deductible for income tax purposes. Contributions from foreign nationals and corporations are prohibited by law.

Rebuild the Pier Bridge.Restore our sand.